ARTIST CAMPAIGN / CASE STUDY
Mon Rovîa
A cinematic visual campaign in the American West.
THE CAMPAIGN
A sound. A landscape.
A feeling.
Born in Monrovia, Liberia and raised across America, Mon Rovîa brings an Afro-Appalachian folk sound to his music.
Jacob Roper directed and shot a full visual campaign across the mountains and lakes of the American West. Mountains, forests, open water, and golden-hour light became the visual language for the project.
The result was a body of work built to match the emotional scale of Mon Rovîa’s music.
ARTIST CONTEXT
The world around
the campaign.
The original portfolio highlighted Mon Rovîa’s growing audience and his place on the Nettwerk Music Group roster.
Artist milestones as recorded in the original portfolio; these describe the artist’s reach, rather than results attributed to this production.