4 shootsMusic video + content campaign
50–150Posts
1.8MViews
THE APPROACH
Four shoots.
Weeks of content.
For GoldFord, Roper Studios captured a music video and an entire short-form campaign across four shoots.
The approach was simple: build a content library across four shoots, then cut it into weeks of posts for TikTok, Instagram Reels, and YouTube Shorts.
A full music video anchored the campaign, while short-form edits gave the footage a life across multiple platforms.
PRODUCTIONRoper Studios / Jacob Roper
Campaign figures shown above are from the original portfolio.
THE CONTENT
01
Music video
The central film, captured across the campaign’s four shoots.
02
Short-form campaign
Edits for TikTok, Instagram Reels, and YouTube Shorts.
03
Content library
Four shoots turned into a sustained stream of posts.
WATCH THE WORK / GOLDFORD
Photography: @reynosofoto